Quality & Performance
At Ultima there is a fundamental determination to produce the highest performance products in our field. We utilise the latest methods, materials and technologies as well as working with a prestigious group of world renowned anglers to ensure that Ultima products lead the field.

Diameter & Breaking Strain
Ultima follows a strict policy of displaying accurate information on all our products. When you buy an Ultima product you can be sure of one thing; it does exactly what it says on the label. We follow a strict policy of accurate labelling regarding diameter and breaking strain and continually campaign for better industry standards and regulation.

Field Testing
Ultima works closely with some of the most respected consultants in the business who field test our products day in and day out in the most demanding conditions. Combined with rigorous in house laboratory testing the feedback and input we gain from the consultant group ensures our products perform in the toughest fishing situations.

Future Development
At Ultima we continually strive to improve performance so that Ultima remains ahead of anything else on the market.

Service
We back our products with a full guarantee and customer service is a top priority. All our products are covered by an immediate, no quibble replacement policy in the unlikely event of a problem.